If a marketing blog says that something is true, always look for examples where someone did the opposite and still succeeded. There are few rules in marketing that can’t be bent or broken, so be open-minded when developing your own content marketing plan. To win at content marketing, you have to be able to make your own judgments about what works and what doesn’t.

It now uses mobile-first indexing, so the mobile version of your site is the one that you should devote most of your creative efforts to. Above all, make sure it’s fast, user-friendly, and designed for zero-click searches. That means your SEO strategy has to get a lot more conversational. More and more users are searching online, relying only on their voice queries, as well as visual inputs such as previously taken pictures or snapshots. It’s about crafting partnerships where your brand feels like a natural part of the conversation. Think of GEO as the new SEO, but for a world where AI doesn’t just fetch answers — it creates them.

Strategisk SEO-rådgivning

The more impressions each query has, the more traffic you’re likely to get if you move into position zero. One of the main advantages of evergreen content is that you can share it repeatedly and keep building up backlinks and social signals for it. If you choose to publish evergreen content vs news, it’s wise to go for the long-term play. Keyword cannibalization occurs when two or more of a site’s pages compete for the same keyword. While this can sometimes result in both pages ranking, it’s usually easier to focus all of your efforts on a single page, rather than diluting page authority across multiple pages. If you’re not a big brand with lots of authority, you probably won’t try to tackle this keyword.

To check your page experience scores, navigate to the Page Experience section in Google Search Console. If you’re using a Kinsta staging environment, you can rest assured it will be automatically set up not to be indexed by search engines. Unfortunately, having multiple copies of your content indexed can lead to serious SEO problems. While Google doesn’t formally penalize you for having duplicate posts or pages, it can still impact your rankings. Yoast also adds structured data to your pages, meaning all blog posts should appear with the schema Article. Ahrefs has a broken link checker that gives examples of broken outbound links on a website.

Claim Your Social Profiles

As we described in this article, start by optimizing your on-page SEO. This includes how keywords are used on pages as well as site architecture. Once everything is locked down on your site, you should begin expanding on your content using the same high-performing keywords. Our HOTH Guest Post product, for example, gets you high quality, natural, white-hat in-content links to your site to help boost your rankings. As other websites discover your free tool and it’s value, they’ll begin mentioning it in their articles or posts.

SEO Local: qué es, por qué importa y cómo aplicarlo

• And if your creation becomes popular, you’ll suddenly find yourself ranking #1 for a high-volume keyword.
• Reference recent studies and fact-check the AI suggestions to ensure accuracy.
• The best content is that which applies to a user regardless of the phase of the funnel they’re in.
• These links are called backlinks, and they can help your SEO by signaling that your website is useful and trustworthy.
• However, while long-form content may work well for some websites, it doesn’t always make sense.
• Also, research from Ziff Davis shows LLMs like Open AI prefer content from authoritative websites.

If you’re looking to improve your local ranking, Google My Business is the key.First, you’ll have to claim your GMB listing from Google, which means you verify that you are in fact the business. Your articles should contain a mix of content designed to engage your audience and other thought leaders in your niche, plus, designed to rank in the search engines. Evergreen keyword-targeted content (meaning broad content used anytime) can also be boring as the highest volume search phrases have already been written about by numerous other websites. Don’t SEO Anomaly forget you’ll want to optimize your content by adding high-performing keywords and making sure it’s high-quality.

I think it’s because it forces me to articulate things, which often leads me to conclude that I don’t know as much as I thought I knew. You can also look at search volume, but “Traffic potential” tends to be more accurate. For example, let’s say Google already has your blog homepage in its index. If you add an internal link to a new blog post from there, Google can “follow” that link to find the post. Google can discover new pages on your site by “following” links from known pages on your site. Like building 10 sites and interlinking them to make Google think your crappy bitcoin sites are legit.

The other is the local pack or Google Maps — this SERP feature takes up nearly the entire browser menu on mobile search. Google Maps often meets the searcher’s needs by providing geographic proximity, reviews, and an easy click-to-call feature. As mentioned above, there are a variety of different things you can do for your business to enact your SEO strategy. Below, I go over some examples of what this looks like in practice that you can use as inspiration for your own processes. Also, tracking indexed pages, conversions, ROI, and your rankings on SERPs can help you recognize your success as well as identify areas of opportunity.